Job Summary
Published On : Jul 15, 2026
Job Type :
Full Time
Job Level :
Experience : At least 2 years
Age : At least 23 years
Location : Dhaka
Salary Range:
Negotiable
Application Deadline : Aug 5, 2026
Digital Marketing Executive (Meta Ads & Ecommerce)
Beyondsky Management System Limited
Job Description / Responsibility
- Position: Digital Marketing Executive
- Department: Marketing
- About the Role
- We are looking for a results-driven Digital Marketing Executive with hands-on experience in Meta (Facebook & Instagram) advertising and Bangladesh`s e-commerce industry. The ideal candidate should be capable of planning, executing, optimizing, and scaling profitable advertising campaigns while maintaining accurate performance reporting.
- Key Responsibilities
- Meta Advertising
- Create and manage Facebook and Instagram advertising campaigns using both ABO and CBO strategies.
- Build and optimize Interest, Custom, Lookalike, and Retargeting audiences.
- Conduct structured A/B testing of ad creatives (images, videos, copy, and audiences).
- Install and manage Meta Pixel and configure conversion events such as View Content, Add to Cart, Initiate Checkout, and Purchase.
- Monitor campaign performance using key metrics including CTR, CPC, CPM, Cost per Purchase (CPP/CPA), ROAS, and Frequency.
- Scale successful campaigns using horizontal and vertical scaling strategies.
- Pause or optimize underperforming campaigns within 24–48 hours.
- Product & Marketing
- Identify winning products based on campaign performance and market trends.
- Understand Bangladesh`s Cash on Delivery (COD) business model, fake order challenges, return rates, and courier operations.
- Develop compelling advertising copy and promotional offers.
- Review landing pages and recommend improvements to increase conversion rates.
- Conduct competitor research on products, pricing, and advertising strategies.
- Analytics & Reporting
- Prepare daily, weekly, and monthly campaign performance reports.
- Analyze campaign results by placement, age, gender, device, and audience.
- Track advertising spend in both BDT and USD accurately.
- Measure campaign profitability by comparing advertising costs against product margins.
- Maintain organized dashboards and performance records using Microsoft Excel or Google Sheets.
- Technical Skills
- Work with Shopify and/or WordPress websites.
- Understand Meta Pixel integration and basic Conversion API concepts.
- Have working knowledge of Google Analytics and Google Tag Manager (preferred).
- Coordinate with designers and developers to improve campaign performance.
Educational Requirements
- Bachelor of Business Administration (BBA) in Marketing, Business Administration
- Bachelor's degree in Marketing, Business Administration, or a related field.
Experience Requirements
- 2 to 4 years
- The applicants should have experience in the following business area(s): Business-to-Business (B2B) Software and Services Startup
Additional Job Requirements
- Age At least 23 years
- Required Qualifications
- Minimum 2–4 years of experience in Digital Marketing or Performance Marketing.
- Proven experience managing Meta advertising campaigns for e-commerce businesses.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
- Proficiency in Microsoft Excel or Google Sheets.
- Preferred Skills
- Experience with Shopify or WordPress.
- Familiarity with Google Analytics and Google Tag Manager.
- Knowledge of Conversion Rate Optimization (CRO).
- Experience working with Bangladesh's e-commerce and COD model.
- Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost per Purchase (CPP/CPA)
- Revenue Growth
- Conversion Rate
- Daily and Weekly Reporting Accuracy
- Campaign Profitability
- Product Scaling Success
Location
Dhaka
Salary Range
Negotiable
Other Benefits
Salary: Negotiable (Based on experience)
What We Offer
Competitive salary.
Performance-based incentives.
Career growth opportunities.
Professional and collaborative work environment.
Continuous learning and training opportunities.
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Aug 5, 2026
Company Information
Company Name:
Beyondsky Management System Limited
Address: Dhaka
