Job Summary
Published On : Jun 18, 2026
Job Type :
Full Time
Job Level :
Experience : At least 5 years
Age : At least 18 years
Location : Dhaka
Salary Range:
Negotiable
Application Deadline : Jul 11, 2026
Lead - Brands & Communication
Green Delta Insurance Company Limited
Job Description / Responsibility
- Position Summary
- Lead, Brands & Communication is responsible for developing and executing brand strategies that strengthen market positioning, drive business growth, and enhance customer engagement. This role leads a team of brand professionals, oversees multiple brands or product portfolios, and ensures consistent brand communication across all touchpoints.
- Key Responsibilities
- Strategic Brand Management
- Develop and implement short-term and long-term brand strategies aligned with business objectives.
- Identify market opportunities, consumer insights, and competitive trends to drive brand growth.
- Manage brand architecture, positioning, and value propositions.
- Team Leadership
- Lead, mentor, and develop a team of brand managers, executives, and communications professionals.
- Set performance objectives and ensure effective execution of brand initiatives.
- Foster collaboration and innovation within the team.
- Campaign Development & Execution
- Oversee integrated marketing campaigns across digital, traditional, and experiential channels.
- Ensure all campaigns maintain brand consistency and achieve defined KPIs.
- Monitor creative, media, digital, and agency partners.
- Portfolio & Product Management
- Manage multiple products, or business segments within the portfolio.
- Support product launches, rebranding initiatives, and market expansion projects.
- Monitor product performance and recommend growth strategies.
- Consumer & Market Insights
- Analyze consumer behavior, market research, and brand health metrics.
- Translate insights into actionable marketing and communication strategies.
- Conduct regular competitor analysis and benchmarking.
- Stakeholder Management
- Collaborate with sales, trade marketing, product development, corporate communications, and senior leadership teams.
- Budget & Performance Management
- Develop and manage annual brand budgets.
- Monitor ROI and marketing effectiveness across initiatives.
- Ensure efficient allocation of resources and agency investments.
Educational Requirements
- Bachelor/Honors
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Experience Requirements
Additional Job Requirements
- Age At least 18 years
- 8–9 years of experience in brand management, marketing, or communications.
- Proven experience leading teams and managing multiple brands or portfolios.
- Key Skills & Competencies
- Strategic thinking and business acumen
- Brand development and portfolio management
- Leadership and people management
- Consumer insights and market analysis
- Integrated marketing communications
- Budget management and ROI analysis
- Project management and cross-functional collaboration
- Strong presentation and stakeholder management skills
Location
Dhaka
Salary Range
Negotiable
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Jul 11, 2026
Company Information
Company Name:
Green Delta Insurance Company Limited
Address: Green Delta Aims Tower: 51 – 52, Mohakhali C/A, Dhaka – 1212, Bangladesh
Business: Insurance
