Job Summary
Published On : May 18, 2026
Job Type :
Full Time
Job Level :
Experience : At least 2 years
Age : 28 to 40 years
Location : Dhaka
Salary Range:
Negotiable
Application Deadline : Jun 7, 2026
Growth Marketing and Data Analytics Specialist
The Premier Bank PLC
Job Description / Responsibility
- The Premier Bank PLC., with a network of 136 Branches and 67 Sub-Branches across the country, is seeking a creative, dynamic, and analytical professional for the position of Growth Marketing and Data Analytics Specialist to support the Bank’s branding, communication, and digital growth initiatives.
- The incumbent will be responsible for developing and executing content strategies, marketing campaigns, and data-driven growth initiatives to strengthen brand communication, customer engagement, acquisition, retention, and overall business growth.
- Develop structured content calendars for digital, print, and campaign communications to ensure consistent and timely brand messaging.
- Generate creative ideas, campaign themes, and storytelling approaches aligned with overall brand objectives and positioning.
- Support the formulation and execution of brand and growth marketing strategies, leveraging Big Data–driven insights for improved effectiveness.
- Coordinate closely with creative, digital, and media teams to ensure seamless and integrated campaign execution across all channels.
- Plan, manage, and optimize media scheduling across relevant communication platforms to maximize reach and engagement.
- Analyze campaign performance using Big Data and data-driven insights, and provide actionable recommendations to improve outcomes and ROI.
- Utilize data analytics to identify key audience segments, behavioral trends, and personalization opportunities for targeted marketing.
- Conduct ongoing market and competitor analysis to inform content strategy, campaign planning, and growth initiatives.
- Support reporting, documentation, and post-campaign evaluations with clear, structured, and data-backed insights for continuous improvement.
Educational Requirements
- Bachelor/Honors
- Bachelor`s degree in CSE/SWE/IT, Statistics, MIS, AIS, Marketing, Business Administration, Mass Communication, Media Studies, Economics or related field from any recognized university.
- No 3rd Class/Division in any academic records.
- Candidates with Master`s degree will get preference
Experience Requirements
- 2 to 6 years
- The applicants should have experience in the following business area(s): Banks, Consulting Firms, Direct Selling/Marketing Service Company, Group of Companies, Market Research Firms, Multinational Companies
Additional Job Requirements
- Age 28 to 40 years
- 2–6 years in Data analyst, Visual Dashboarding & Reporting, Content Strategy with Data Insights, content planning, brand communication, campaign strategy, or growth marketing.
- Proficiency in Big Data and data-driven marketing; experience with analytics tools (Google Analytics, CRM, BI tools) is a plus.
- Strong communication skill in English and Bangla.
- Core Competencies: Strategic thinking, planning, stakeholder management, multi-tasking, analytical mindset.
Location
Dhaka
Salary Range
Negotiable
Other Benefits
Attractive compensation & benefit package including Group Insurance coverage.
A professional and friendly working environment.
Fast-track career growth and leadership development opportunities.
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Jun 7, 2026
Company Information
Company Name:
The Premier Bank PLC
Address: Head Office: Iqbal Centre, 42 Kemal Ataturk Avenue, Banani, Dhaka-1213
Business: Private Commercial Bank
