Job Summary
Published On : Feb 26, 2026
No. of Vacancies : 01
Job Type :
Full Time
Job Level :
Experience : At least 15 year
Age : 40 to 50 years
Location : Dhaka (Uttara Sector 12)
Gender : Male
Salary Range:
Negotiable
Application Deadline : Mar 20, 2026
Head of Marketing
Rupayan Group
No. of Vacancies
01
Job Description / Responsibility
- Brand Enhancement & Positioning:
- Design company’s brand strategy & execution plan to enhance brand & product values
- Establish the company’s brand image & make it sustainable in the real estate market in Bangladesh & abroad.
- Initiate & make strategic partnership with different investors, sponsors & Govt stakeholders in Bangladesh & abroad to onboard new business & investment
- Represent the brand at high-level business events, real estate expo, and global forums to build corporate alliances.
- Collaborate with internal leadership team to align marketing efforts with corporate growth strategies and expansion goals.
- Design strategies for all Marketing teams including Branding, Digital marketing, Advertising, Communications and Creative.
- Build on the brand`s premium legacy by introducing new narratives that highlight lifestyle, sustainability, innovation, and community.
- Strategic Brand marketing for Investment Appeal:
- Highlight Unique Value Proposition that integrated mega township with residential, commercial, retail, lifestyle, and hospitality components.
- Real Estate as a Safe Investment Narrative that Emphasize ROI, asset appreciation, and long-term value in premium township investments.
- Showcase Success Stories that Feature testimonials or case studies from past or current investors.
- Customer Engagement & Retention:
- Lead loyalty and referral programs to increase customer lifetime value.
- Develop community-driven initiatives, events, and partnerships that add value to residents’ lives.
- Leverage marketing analytics and digital insights to guide decision-making and campaign optimization.
- Digital & Data-Driven Marketing:
- Drive SEO, SEM, content marketing, social media strategy, and email automation to generate qualified leads.
- Campaign Management:
- Ensure 360° marketing campaigns to support new projects, launches, and lifestyle features within the township.
- Drive creative and performance marketing initiatives across ATL, BTL, and digital channels.
- Team Leadership & Collaboration:
- Mentor a multi-functional marketing team (creative, digital, PR, media).
- Collaborate cross-functionally with Sales, Customer Service, Architecture, and Management for alignment.
- Reporting & Budgeting
- Manage external agencies, media houses, and technology partners to ensure efficient delivery and ROI.
- Set clear KPIs and dashboards for brand visibility, campaign performance, lead flow, and ROI
- Manage the marketing budget efficiently while ensuring premium execution quality.
Educational Requirements
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
- Master of Commerce (MCom) in Marketing
- BBA/MBA/Masters major in Marketing from very reputed public or private universities.
Experience Requirements
- 15 to 20 years
- The applicants should have experience in the following business area(s): Group of Companies, Real Estate
Additional Job Requirements
- Age 40 to 50 years
- Year of experience 15 to 20 years of which 10-12 year in real estate industry in a leadership role.
Location
Dhaka (Uttara Sector 12)
Salary Range
Negotiable
Other Benefits
T/A,Mobile bill,Tour allowance,Performance bonus
Lunch Facilities: Partially Subsidize
Salary Review: Yearly
Festival Bonus: 2
Attractive salary with Frings benefits will be offered for deserving candidates.
Sales Incentive
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Mar 20, 2026
Company Information
Company Name:
Rupayan Group
Address: Rupayan Centre (Level-21), 72 Mohkhali C/A, Dhaka-1212.
Business: Founded in 1988, RUPAYAN Group currently ranks as one of the leading emergent multi-dimensional national conglomerates in Bangladesh comprising 29 SBUs, employing around 1100 people. We engage ourselves in Billboard Design, Drawing & Advertising, Real Estate & Construction, Land Development, Trading, Design & Interior Services, Furniture, Fabrics, Bank, Telecom (IGW, IIG, ICX), Welfare Trust, Port & Logistics Services, Freight forwarding (Sea), Dredging, CNG & Fuel Station, Hotel & Resorts, Education, Rental Services & Consultancy, Retail Chain Store, LPG, TV Channel, and other diversified business. Our aim is to create a center of excellence by recruiting and facilitating the competent people available. In search of excellence we seek application from the right people to be a part of Rupayan family.
