Job Summary
Published On : Feb 23, 2026
Job Type :
Full Time
Job Level :
Experience : At least 12 year
Age : 40 to 45 years
Location : Dhaka (DOHS Baridhara)
Gender : Male
Salary Range:
Negotiable
Application Deadline : Mar 20, 2026
CMO / CSO (Land, Hotels & Resorts) Real Estate Sales
Aasceend Property Development Limited
Job Description / Responsibility
- Job Summary
- The Chief Marketing Officer (CMO) / Chief Sales Officer (CSO) will lead the strategic planning and execution of marketing and sales operations for the company’s land development projects and hotel/resort properties in Bangladesh. The role is responsible for revenue generation, project launch strategy, installment-based sales management, hospitality revenue optimization, brand positioning, and channel development in compliance with applicable local laws and business practices.
- Core Responsibilities
- 1. Strategic & Commercial Leadership
- Develop annual sales and marketing strategy aligned with company revenue targets.
- Lead go-to-market strategy for land project launches.
- Develop market penetration strategies for domestic and NRB (Non-Resident Bangladeshi) buyers.
- Ensure compliance with applicable land, real estate, tourism, and business regulations in Bangladesh.
- Monitor competitor developers and hospitality brands within Dhaka and key tourist zones.
- 2. Land Sales Management (Bangladesh Context)
- Design installment-based payment structures (booking money, down payment, EMI schedule).
- Oversee plot booking, allotment, and customer documentation process.
- Coordinate with Legal for land mutation, registration, and deed execution.
- Supervise sales offices, site sales teams, and channel partners.
- Develop corporate and broker network across Dhaka and divisional cities.
- Ensure timely collection of receivables and reduce overdue accounts.
- 3. Hotels & Resorts Sales Strategy
- Develop occupancy and revenue strategy considering peak/off-peak seasons.
- Manage corporate bookings, group sales, event sales, and government contracts.
- Build partnerships with tour operators and online travel agencies.
- Drive wedding, conference, and destination event sales (high-demand segment in Bangladesh).
- Monitor guest feedback, online ratings, and service recovery strategy.
- 4. Marketing & Brand Development
- Lead ATL/BTL campaigns, including:
- Digital marketing (Facebook, Google Ads – key in Bangladesh market)
- Outdoor billboards
- Real estate fairs
- Roadshows and site activation campaigns
- Manage PR, media relations, and influencer marketing.
- Oversee CRM systems for lead tracking and customer lifecycle management.
- Conduct feasibility studies and demand analysis before project launch.
- 5. Financial & Revenue Management
- Prepare annual sales forecast and marketing budget.
- Monitor cash inflow from land installment collections.
- Optimize pricing strategy based on market demand.
- Analyze ROI on marketing campaigns.
- Present monthly sales reports to the Board.
- 6. Team Leadership
- Recruit, train, and manage sales managers, executives, and marketing team.
- Set clear KPIs and commission structures.
- Develop performance-based incentive plans.
- Conduct regular performance review meetings.
Educational Requirements
- Master of Business Administration (MBA) in Marketing
Experience Requirements
- 12 to 20 years
- The applicants should have experience in the following business area(s): Real Estate, Developer
Additional Job Requirements
- Age 40 to 45 years
- Minimum 5 years in senior leadership role.
- Proven experience in land project launch and installment sales model.
- Strong understanding of Bangladesh land registration and documentation process.
- Experience handling high-value corporate and institutional clients.
Location
Dhaka (DOHS Baridhara)
Salary Range
Negotiable
Other Benefits
Mobile bill,Performance bonus
Salary Review: Yearly
Festival Bonus: 2
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Mar 20, 2026
Company Information
Company Name:
Aasceend Property Development Limited
Address: Corporate, Marketing & Sales Office: House No: 531, Level-03, Road No: 11, Baridhara DOHS, Dhaka - 1206, Bangladesh.
Web:
http://www.aasceendgroup.com/
Business: Aasceend Group is working to fulfill the basic needs of the people of Bangladesh. Its activities span across the real estate, agriculture, fisheries, food and beverage, garments, education, export-import, and media sectors. The group is consistently striving to meet the needs of the people of Bangladesh. Looking ahead, Aasceend Group aims to consolidate its position and expand into various fields abroad, contributing to the nation's development and playing an essential role in strengthening the country's economy.
