Job Summary
Published On : Jan 20, 2025
No. of Vacancies : 01
Job Type :
Full Time
Job Level :
Experience : 3 to 5 years
Location : Dhaka (Banani)
Salary Range:
Negotiable
Application Deadline : Feb 8, 2025
Technical Marketing Manager
Ami Probashi Ltd.
No. of Vacancies
01
Job Description / Responsibility
- Ami Probashi is a comprehensive digital platform designed to bring transparency, reduce migration costs, and speed up migration processes through convenient online services available right at your doorstep.
- Role Overview
- We are seeking a highly skilled and innovative *Technical Marketing Manager* to bridge the gap between our product development and marketing teams. You will play a critical role in translating complex technical features into compelling marketing campaigns, content, and strategies that resonate with our target audience. This is a unique opportunity to drive awareness, engagement, and adoption of cutting-edge technology in a fast-paced startup environment.
- Key Responsibilities
- 1. Strategy Development:
- Collaborate with product and engineering teams to understand technical capabilities and translate them into marketing strategies.
- Develop data-driven marketing plans aligned with business objectives.
- 2. Content Creation:
- Create technically accurate yet compelling content (blogs, whitepapers, case studies, videos, webinars, etc.) for various marketing channels.
- Simplify complex technical concepts into language that resonates with diverse audiences.
- 3. Campaign Management:
- Design and execute marketing campaigns targeting specific customer segments or industries.
- Monitor and optimize campaign performance across platforms (e.g., Google Ads, LinkedIn, email).
- 4. Sales Enablement:
- Develop technical marketing collateral (e.g., product presentations, FAQs, competitive analysis) to support the sales team.
- Train the sales team on technical product features and market positioning.
- 5. Market Analysis:
- Research market trends, customer pain points, and competitor positioning to refine marketing strategies.
- Collaborate with product teams to align on feature development and roadmap priorities.
- 6. Technical Demonstrations:
- Assist in product launches by creating live or recorded demonstrations that showcase product features.
- Partner with customers for success stories and use case development.
- 7. Cross-Functional Collaboration:
- Act as the liaison between marketing, engineering, and product teams.
- Advocate for customer needs based on feedback from marketing channels.
Educational Requirements
- Bachelor/Honors
- Bachelor’s degree in marketing, Computer Science, Engineering, or a related field.
Experience Requirements
- 3 to 5 years
- The applicants should have experience in the following business area(s):
- Software Company
Additional Job Requirements
- 3-5 years of experience in a technical marketing role, preferably in a SaaS, tech, or startup environment.
- Experience in startup environments or rapid-growth companies.
- Familiarity with programming languages or APIs.
- Knowledge of account-based marketing (ABM) strategies.
- 1. Technical Expertise:
- Strong understanding of [Insert specific technologies used by your company, e.g., cloud computing, AI, IoT, etc.].
- Ability to grasp and articulate complex technical concepts to non-technical audiences.
- 2. Marketing Skills:
- Proven ability to design and execute successful marketing campaigns.
- Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.
- 3. Content Development:
- Experience creating technical documentation, blog posts, or video content.
- Excellent writing and presentation skills.
- 4. Analytical Mindset:
- Strong data analysis skills to measure and improve campaign performance.
- Familiarity with A/B testing and growth hacking techniques.
- 5. Soft Skills:
- Excellent communication and collaboration skills.
- Creative problem-solving abilities and a proactive mindset.
Location
Dhaka (Banani)
Salary Range
Negotiable
Other Benefits
Competitive salary
Flexible working hours
Professional development and learning opportunities.
Bonus (3) (Two festivals and one Year End).
Weekend (2) Two: Friday and Saturday
Snacks
Provident fund, Gratuity
Lunch Facilities: Partial Subsidize
Salary Review: Yearly
Transport facility subject to availability.
Medical Insurance as per company policy.
Life Insurance as per company policy.
Excellent and friendly working environment.
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Feb 8, 2025
Company Information
Company Name:
Ami Probashi Ltd.
Address: Plot#68, Block H, Road 11, Banani, Dhaka 1213, Bangladesh
